Kim Kardashian Hollywood CSP case study

Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?
The aim of Kim Kardashian Hollywood is to work your way  up the celebrity scale from Z-List to A-List.
2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
An A-list celebrity is someone at the top of their game; they are very well known for what they do.
3) How do you download the Kim Kardashian: Hollywood game?
On the app store or google play store.
4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?
The narrative of the game is to interact with other characters and carry out missions/dates in order to gain fans/fame and make it to the A list. It's set in the USA.
5) What characters can you play as? What characters appear in the game?

You play as your own avatar and you interact with famous characters such as Kim Kardashian and also members of her family.

Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?

The intended audience is young girls who are aspirers and fans of reality TV.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.
One audience pleasure is escapism: players can temporarily live as a famous/influential character.3) Why is the game so addictive for audiences?

The game is addictive as it provides simple tasks to complete and you can watch your character level up.Read this article from Forbes on why the Kim Kardashian game is so successful. If the website is blocked in school, you can access the text of the article here.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
Kim's star power allows her game to surpass other games in competition as her brand is very large; there's already lots of awareness.
5) What does James Liu suggest is the reason players keep coming back to the game?
The aesthetics of the game partnered with the realistic mechanic provide the player with game satisfaction.
Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?
The representation of women are that they are materialistic and concerned with image and can only attain success through actions such as modelling and dating.
2) What representations of race, ethnicity or sexuality can be found in the game?
The game provides a diverse range in race, ethnicity and sexuality.
3) How does the game both reinforce and subvert stereotypes in the media?
The game reinforces stereotypes of women being interested in fashion and modelling and dating. However, it subverts stereotypes as it also shows the woman as being successful in her work life.
4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?

The game suggests that people can easily get famous even without obvious abilities or talent.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

Someone might criticise it as celebrities are seen as something everyone wants to aspire to.
Industries

1) How much does Kim Kardashian: Hollywood cost?
The game is free but involves in app purchases to buy things such as outfits. 
2) How does the game make money?
Through adverts and in app purchases.
3) What subscriptions are available to Kim Kardashian: Hollywood?

• Gold: 49.99 USD / month (or local equivalent)
• Silver: 19.99 USD / month (or local equivalent)
• Bronze: 4.99 USD / month (or local equivalent)

4) How was Kim Kardashian: Hollywood marketed and promoted?
Kim Kardashian was marketed heavily as being part of the Kardashian brand, attracting many fans. Furthermore it was promoted on Kim Kardashian's incredibly popular social media sites. Additionally, it was constantly being sold as having the ability to make you (your avatar) famous which is appealing to Kim's main demographic(aspirers).5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?
The game references the Kardashian TV show and also mentions the game in the TV show to simultaneously build the Kardashian brand and promote the game.