1) What year was the advert produced?
1955.2) How were women represented in most adverts in the 1950s?
Most women were presented as domestic and submissive.3) How does the heading message ('OMO makes whites bright') and typography promote the product?
The writing is inside a sharp bubble which adds to the "bright" effect and it's bold so it catches the consumer's eye.4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The woman has a bright expression, suggesting she is happy to do the laundry/use the OMO product. She's also wearing lipstick whilst her sleeves are rolled up-She feels the need to look good but also has to do hard work.
5) Why is a picture of the product added to the bottom right of the advert?
6) What are the connotations of the chosen colours in this advert?
The main colour used is white which is a constant reference to the job of OMO. The blue is used to connote tranquillity and peace.7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
The anchorage text repeats the word "bright" several times in an attempt to make the consumer subconsciously link OMO to bright and set it apart from other products. 8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
One stereotype is that women are supposed to stay as housewives and do domestic chores. This advert endorses that as the women is cleaning the clothes and there are no men.9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
A modern audience would react negatively to the old fashioned stereotypes and choose another, more broad minded brand.
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