Based on the trailer, the Tatler is produced by upper class, middle aged people, most probably women. Due to the activities such as horse riding, it seems the target audience have a high disposable income and it could potentially be a single income household as the people seem to have a lot of free time for recreational activities. Their interests involve fashion, jewellery, hunting animals etc...
2) Look at the Tatler Media Pack 2018. Go to page 2: how does the editor introduce the magazine?
The editor appeals to the target audience's interests in the introduction. The "rifle shot" could be a reference to hunting animals, a common interest for conventional older, white, rich men. She implies that the lives of the readers are the same as the images displayed in the magazine, the editor knows her audience well and is able to provide entertaining articles. She reveals that the vast majority of the magazine's audience are wealthy and have interests in fashion.
3) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Circulation 80,035
Readership 163,000
Average HHI £261,572
Female 73%
ABC1 83%
ABC1 83%
AB 51%
Average Age 41
Average Age 41
London/SE 70%
These suggest that the audience is wealthy and the magazine is targeted towards older women. The average reader would be a middle aged woman (in her 40's) from a rich family.4) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
Tatler readers spend an average £843 million pounds on fashion a year. They potentially believe fashion is of high importance and says a lot about character as the majority of readers own designer clothes, shoes and accesories.
5) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
The special editions that run throughout the year involve a travel edition, a plastic surgery edition, a wedding edition, a spa guide, watches and jewellery edition and a school guide.
This suggests that the readers have a high disposable income and can go on several holidays-they live a luxurious lifestyle. They care a lot about looks- they value appearance highly. Many readers are in the age of getting married or they've already settled with a family and now need to focus on getting their children into he top schools.
1) How many of the 12 magazine cover key conventions feature on this edition of Tatler?
Title of Publication- The title is quite large and eye catching. It's in full view which suggests the title isn't well established, not easy to recognise.Central Image- The central image is of a woman with edgy, bold makeup and hair.
Cover line- The magazine is bordered with cover lines about celebrities, parties etc..
Colour schemes- Pink-glamorous, feminine Yellow-peaceful, happy green-nature, calm
Name checks- James Corden, Georgina Bevan
Language-
Direct address-To address the reader in the cover lines
2) What is the font choice used in the title and what does this choice connote?
The magazine uses a serif font which is traditionally used in older, more sophisticated magazines. It has a more traditional and professional feel.
3) What font is used for the cover lines? What does that choice connote?
3) What font is used for the cover lines? What does that choice connote?
The cover lines use san serif which is typically more modern and used to appeal to younger readers. It has connotations of casual rather than sophisticated and posh.
4) How do the cover lines appeal to the Tatler target audience?
The cover lines reference more upper class habits (e.g. pearls, aristocrats, sloanes) and this appeals to their target audience as the upper class consumers will be able to relate and make connections with the stories mentioned.
5) What are the connotations of the Tatler colour scheme on this particular front cover?
5) What are the connotations of the Tatler colour scheme on this particular front cover?
The Tatler colour scheme is pink, yellow and green. The pink has connotations of femininity and because it's a bright pink it could suggest fun and glam which may entice older, wealthy women. The yellow has connotations of calm and happiness and the green suggests nature and tranquillity.
6) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)The lavish jewellery creates interest for people who are into fashion and enjoy leading lavish lifestyles. It sends a message that the magazine is full of luxury brands.
The slightly more edgy hairstyle and makeup could be an attempt to keep up with trends and to appeal to younger viewers. It's an attempt to keep the Tatler evolving and up to date.
1) What different groups of people are represented on the cover? (Look at the image and text/cover lines)
The groups of people being represented are predominantly white and wealthy. Although it mentions a man, the majority of the cover is directed towards, and referencing, women.
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The cover lines suggest that the lives of rich people of full of going to parties, shopping and having fun.
3) Are there any stereotypes being reinforced or subverted? How? Why?
Stereotypes that are being reinforced include women being into fashion and interested in jewellery and gossip. However, the woman is also portrayed in a subversive way, she's staring confidently into the camera and she looks quite dominant and powerful.
4) Are there any misrepresentations or under-representations of groups? What might this suggest about the target audience?
The magazine represents upper class, wealthy women, none of the tag lines are targeted towards middle class audiences. The magazine is also feminine and lacks conventionally masculine features. This suggests the target audience is predominantly females with large disposable incomes.
5) What would be the preferred and oppositional readings to this cover of Tatler?
The oppositional reading would be that the magazine's readers must be quite old fashioned and have elitist attitudes. The outdated stories regarding hunting and shooting could provoke outrage and cause a lot of backlash for the magazine. The lack of "real news" (political affairs, world affairs etc...) could induce many people to disregard the magazine as shallow and not worthy of reading.
The preferred reading would be that this magazine can equip you with necessary information for any upper class woman (e.g. how to act, how to dress etc...). The reader would be satisfied that the magazine can emulate the luxury lifestyle they are either living or aspire to live.
1) What aspects of British life are NOT reflected in Tatler?
The Tatler fails to represent the political aspects of living in Britain, nor does it address government problems such as budget issues in the NHS. The Tatler does not reflect the lower classes in Britain or families with lower disposable incomes.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
The magazine represents the luxury lifestyle in Britain: going to the top private schools, several holidays a year, only buying the biggest brand names. Although this is an inaccurate representation of Britain, it is the way the magazine has chosen to portray Britain. This tells us many of the magazine's readers lead luxurious lifestyles.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
The lower classes may be offended due to lack of representation and also people of colour as Tatler frequently shows only white, female cover models. The upper class may be offended as the magazine shows them as partying and spending money whilst not doing anything important or useful.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
Many issues featured regularly involve fashion (i.e. what to wear), dating, and the current lives of British aristocrats. The magazine rarely features "deep" issues, the stories are quite lighthearted.
6) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)The lavish jewellery creates interest for people who are into fashion and enjoy leading lavish lifestyles. It sends a message that the magazine is full of luxury brands.
The slightly more edgy hairstyle and makeup could be an attempt to keep up with trends and to appeal to younger viewers. It's an attempt to keep the Tatler evolving and up to date.
1) What different groups of people are represented on the cover? (Look at the image and text/cover lines)
The groups of people being represented are predominantly white and wealthy. Although it mentions a man, the majority of the cover is directed towards, and referencing, women.
The cover lines suggest that the lives of rich people of full of going to parties, shopping and having fun.
3) Are there any stereotypes being reinforced or subverted? How? Why?
Stereotypes that are being reinforced include women being into fashion and interested in jewellery and gossip. However, the woman is also portrayed in a subversive way, she's staring confidently into the camera and she looks quite dominant and powerful.
4) Are there any misrepresentations or under-representations of groups? What might this suggest about the target audience?
The magazine represents upper class, wealthy women, none of the tag lines are targeted towards middle class audiences. The magazine is also feminine and lacks conventionally masculine features. This suggests the target audience is predominantly females with large disposable incomes.
5) What would be the preferred and oppositional readings to this cover of Tatler?
The oppositional reading would be that the magazine's readers must be quite old fashioned and have elitist attitudes. The outdated stories regarding hunting and shooting could provoke outrage and cause a lot of backlash for the magazine. The lack of "real news" (political affairs, world affairs etc...) could induce many people to disregard the magazine as shallow and not worthy of reading.
The preferred reading would be that this magazine can equip you with necessary information for any upper class woman (e.g. how to act, how to dress etc...). The reader would be satisfied that the magazine can emulate the luxury lifestyle they are either living or aspire to live.
1) What aspects of British life are NOT reflected in Tatler?
The Tatler fails to represent the political aspects of living in Britain, nor does it address government problems such as budget issues in the NHS. The Tatler does not reflect the lower classes in Britain or families with lower disposable incomes.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
The magazine represents the luxury lifestyle in Britain: going to the top private schools, several holidays a year, only buying the biggest brand names. Although this is an inaccurate representation of Britain, it is the way the magazine has chosen to portray Britain. This tells us many of the magazine's readers lead luxurious lifestyles.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
The lower classes may be offended due to lack of representation and also people of colour as Tatler frequently shows only white, female cover models. The upper class may be offended as the magazine shows them as partying and spending money whilst not doing anything important or useful.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
Many issues featured regularly involve fashion (i.e. what to wear), dating, and the current lives of British aristocrats. The magazine rarely features "deep" issues, the stories are quite lighthearted.
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