1) Facebook bought Instagram to eliminate competition and in the hopes it would earn them money.
2) Benefits for media companies of vertical integration is that less money is being spent as they would already have the resources to produce things. It also means the conglomerate can keep all the revenue.
3)Horizontal integration proves that companies have the ability to make multiple products at the same time and it also gets rid of competition.
4) A subsidiary is a smaller company that is owned by a major company(e.g. Pixar is a subsidiary of Disney).
5)Examples of companies that have used synergies to maximise profit:
-Disney: movies, theme parks, merchandise etc...
-Harry Potter: spin off books/movies, merchandise, theme parks, studio tours etc...
-High School Musical: toys, concerts, merchandise etc...
6) Disney Media Empire:
The Muppets Studios
Marvel Studios
Hulu
ABC Entertainment
ESPN
Vice
Dreamworks
Pixar
Lucas Film
Disneyland
7) The benefits of Disney buying Fox is that it eliminates competition, makes Disney earn more money and also opens up Disney to a wider audience.
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