Audience Theory

Passive audience = The audience takes in information from the media; it has the same effect on everyone.

Active audience = A modern idea that audiences interact with the media and it has different effects based on individuals.

Hypodermic Needle Theory:
All audiences are passive and the media can "inject" information into the viewers (brainwash them). This theory suggests the media is extremely powerful and has the ability to change someone's thought.

Blumler & Katz:
Information/Surveillance: Watching something to learn new information
Example: News-We are able to learn about things that are going on in the world, educate ourselves on current events.

Identity: Being able to relate to something
Example: Horrid Henry-If a naughty child is constantly getting in trouble and does not like school, they can relate to Henry and his view on the world.

Diversion/Entertainment: Watching something to "escape" from everyday life.
Example: Keeping Up With The Kardashians- The Kardashians lead very extravagant lives that most viewers won't be able to relate to so it can be interesting to see how they live and it can be a form of escapism for some viewers when they want a break from their tedious lifestyles.

Relationships: Forming relationships with characters; watching something because you care about what happens to the characters.
Examples: Game of Thrones- The show has been running for 7 seasons(roughly 6 years) and the audience has been given time to create bonds with the characters and many people watch it to check how their favourite characters lives are going-especially because GoT is a show with many deaths.

The blue planet clip offers the reader 'Information/Surveillance' pleasure. It allows  the audience to witness sea creatures in their natural habitat and observe their behaviour. It also informs the audience about these animals and their habits (e.g. prey/predator at 1:52).