GCSE Media Paper 2 PPE: Learner Response

Target Grade: 9
Achieved: 6 (58/84 - Need 19 more marks for a grade 9)

Question 1: 1/2
Additional points: Questions are answered later in the narrative-enigma

Question 2: 7/8
Additional points: Link evidence to the genre

Question 3: 9/12
Additional points: Use more media language and relate it to technology. Use consistent terminology.

Question 4: 17/20
Additional points: More consistent reference to social and historical context and how they influence the show (examples)

Question 5: 1/1

Question 6: 1/1

Question 7: 16/20
Additional points: Stronger judgements supported by relevant evidence. Reference news values (Galtung and Ruge)

Question 8: 6/20
Additional points: Work on TIMING. Analyse audience demographics/psychographics. Use quotes from articles. Analyse newspaper ethos'(tabloid/broadsheet, conservative/labour, hard news/soft news).


Revise:

• Galtung and Ruge news values
• Daily Mirror CSP
• The Times CSP
• Doctor Who: An Unearthly child-context and industries
• Exam practice questions

GCSE Media Paper 1 PPE-Learner Response

Target Grade-9
Achieved-8 (72/84)
I need an additional 5 marks to achieve my target grade.

Question 1: 0/2
Additional points: Learn codes and conventions

Question 2: 11/12                 
Additional points: Link answer to verbal codes

Question 3: 8/8

Question 4: 9/12
Additional points: Mention positive role model aspect of featured BAME members.

Question 5: 2/2

Question 6: 6/6

Question 7: 5/6
Additional points: Connotations of product (e.g. luxurious, sophisticated etc...). Propp's character theory. Hollywood movie era.

Question 8: 1/2
Additional points: Learn definition of vertical integration

Question 9: 8/9
Additional points: Content specifics (Zoella videos/product names). Less general/vague evidence.

Question 10: 4/6
Additional points: Give specific examples/Interactive audiences. Mention other CSP's.

Question 11: 18/20
                  Additional points: Link explanation to marketing tactics.


Revise:

• Galaxy advert CSP
• Media terminology definitions
• NHS Represent CSP 
• Narrative codes

CSP Case Studies: Final Index

Magazines: Tatler
Magazines: Reveal
Advertising and Marketing: OMO advert
Advertising and Marketing: Represent NHS advert
Advertising and Marketing: Galaxy Audrey Hepburn advert
Online, Social, Participatory and Video games: Lara Croft Go
Online, Social, Participatory and Video games: Kim Kardashian Hollywood
Online, Social, Participatory and Video games: Zoella
Television: Doctor Who-An Unearthly Child
Television: Class-Co owner of a Lonely Heart
Film Industry: Doctor Strange
Film Industry: I, Daniel Blake
Newspapers: The Daily Mirror
Newspapers: The Times
Music Videos: One Direction-History
Music Videos: Arctic Monkeys-I Bet You Look Good On The Dancefloor
Radio: BBC Radio 1 Launch- Tony Blackburn
Radio: Apple Beats 1-Julie Adenuga

Radio: Apple Beats 1 CSP

Background, industries and the impact of the internet

1) How have our music listening habits changed since 1960?
The media landscape for listening to music has become more saturated so people listen to radio stations less and use apps such as Spotify more. Additionally, needle time is no longer a thing so we can listen to music at any time of the day.
2) When did Apple Beats 1 Radio launch and what is it?
Apple Beats 1 Radio launched in 2015 as a free live streaming global 'always on' radio station
3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
iTunes is all about media ownership, functioning as both a virtual record store and an efficient digital library for music and other media (movies, TV shows, etc) that you own personally. The software comes pre-installed on all Apple devices, and is available as a free download for non-Apple PCs and mobile devices. iTunes doesn’t require a subscription fee to use. Beats 1 Radio is an internet-based global radio station. Apple Music is all about streaming. You pay a flat fee to unlock access to Apple Music’s entire catalogue, but you don’t actually own the music you listen to. 
4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
By entering the online music world, they could link their streaming site to iTunes and help boost sales (revenue).
5) Why did Apple choose the three selected DJs for launch? 
The DJ's have established audiences and are popular with listeners. They are also quite diverse (New Zealand, New York, Nigerian descent). Julie Adenuga has a lot of contacts in the grime industry.
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services? 
The use of DJs allow audiences to form bonds with presenters and make the show seem less formal. It is the only streaming service with DJs, making it similar to more traditional radio shows.
7) How does the content of the Julia Adenuga show differ from Radio 1? 
Julie Adenuga focuses on solely providing entertainment and music whereas other radio stations also provide news, weather, travel updates etc... Beats focuses on providing entertainment and would therefore be more suitable for younger audiences.
8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?
Apple controls the music we hear on their station, which influences the music we are led to buy on iTunes. They can choose to play several songs of one artist or scarcely play another. This is bad as successful artists that have the resources to form partnerships with Apple will benefit the most(e.g.Taylor Swift). However, this could be positive as smaller artists can gain exposure.
9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?
Many experts assumed it would be successful but it would be competition for streaming sites rather than radio stations as it was linked to Apple music. As it was produced by a huge conglomerate, many experts were certain it would be a success.10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)

Beats 1 is owned by Apple, a very powerful/wealthy company which is at the forefront of technological advances; it is also very popular with young people. As a result of this, many people are likely to listen to Beats 1, forcing other industries to adapt and change. On the other hand, there are already many different forms of listening to music, each suited to different needs (e.g. radio when driving), that offer a more diverse range of music as beats 1 usually plays a set genre. Additionally, it requires a subscription fee which may deter some consumers.

Audience

1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.
Beats 1 is targeted at young working/middle class people, mainly mainstreamers.2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?
Personal relationships-audiences can form bonds with the DJs
Diversion-relaxing/entertainment
Surveillance-information on new music/artists.3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples. 
Their audience is encouraged to be active as they can engage with the station via social media platforms although their following is relatively small compared to other accounts, suggesting the audiences can be quite passive. They can also buy the music being played and request songs.4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
It's a niche station as it has specialised DJs and plays mainly hip hop music. Contrastingly, BBC Radio 1 is aimed at a mainstream audience as it plays pop music for a wide audience.5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?
Although I think it will be successful in terms of competing with other radio stations, overall I think younger audiences are more likely to use apps such as spotify or apple music as it is more personalised and convenient (music can be played wherever through phones).

Radio: Launch of Radio 1 CSP

Historical, social and cultural context

1) What radio stations were offered by the BBC before 1967?

BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4.

BBC Radio Light (1945-1967) broadcasting mainly light entertainment (comedy / drama) and music. Replaced by Radio 2.

BBC Third (1946-1970) broadcasting intellectual arts-based talk and music. Replaced by Radio 3.

2) How was BBC reorganised in September 1967?

The Light radio was split into Radio 1 for popular music and Radio 2 for 'easy listening'.

The third radio became radio 3 for classical music.

The home radio became Radio 4 for news and non musical content.

3) What was pirate radio and why was it popular?

Pirate radio stations were less formal versions of radio, designed towards young people and it played mainly pop music. They were beyond the control of regulators-the law was too difficult to apply offshore.

4) Why did pirate radio stop broadcasting in 1967?

The Marine Broadcasting Offences Act outlawed pirate radio stations.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

They hired pirate station broadcasters so they brought many of their loyal listeners with them (established audience).

6) What was 'needle time' and why was it a problem for BBC Radio?

It restricted the amount of recorded music that could be played during a 24 hour period to 5 hours of music.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

BBC Radio 1 offered pop content, aimed entirely at young people which differed from older stations that played more family orientated content.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn. The new radio DJ's weren't used to the formal style of BBC radio 1 and it created friction between the old and new DJ's. 

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

Tony Blackburn had a much more relaxed, informal style of presenting.

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

Young people.

2) Why did Radio 1 initially struggle to attract young listeners?

The BBC was known for having conservative, traditional views which repelled young people. It also struggled financially as the licence fee did not increase. Couldn't effectively copy pirate stations.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

Diversion-As there were fewer forms of entertainment in the 60's, Radio 1 offered younger listeners with recreational choices.

Information-pop culture, new songs etc...

Personal Relationships-Bonds with DJ's (hired from older pirate stations)4) How is the BBC funded?

The BBC is funded via a TV license (£4 in the 1960's and £154.50 now).

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967? 

Preferred-Radio 1 offered young people a long awaited station, designed purely for their interests and entertainment needs.

Oppositional- It failed to live up to the standards of other pirate radios and as it only played music for 5 hours, it failed to satisfy young audiences.  

I, Daniel Blake: Blog Task

1) What is independent cinema and how is it different to Hollywood blockbusters?
Independent films are not made by big film studios. Directors and producers have more creative input, they have smaller budgets and are distributed by smaller companies.
2) What is I, Daniel Blake about?
It is about Daniel Blake,59, who is unable to work after suffering health problems. As a result, he needs help from the state. He befriends a single mother with two kids. He stands up against the injustices of the system. The movie has a very strong political message about the British government.
3) Who directed I, Daniel Blake and why is this important?
Ken Loach directed I, Daniel Blake. He has directed social realism films for over 50 years. He makes movies about ordinary, working class people and the struggles they face, usually with political themes. His movies intend to inform the public rather than entertain or make money.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign.
'Pay what you can' screenings at community centres
Jeremy Corbyn attended the premiere
Guerilla marketing-"I, Daniel Blake" was projected onto the houses of parliament
5) What unusual or creative marketing methods were used to get audiences talking about the film?
They projected images onto buildings around London to generate buzz.
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
It had a budget of £2 million and made £11 million at the box office.
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?
Although indie films are released to a more niche audience, they evoke a lot of interest and conversation.
8) In your opinion, was I, Daniel Blake a success?
Yes, as it raised a lot of political conversation and although Loach's goal was not to make money, it still made 5x the initial budget.

Doctor Strange Blog Task

1) List the companies involved in the creation of Doctor Strange.
Walt Disney

Marvel Studios

2) What is conglomerate ownership and how does it link to Doctor Strange?
A conglomerate ownership is when one big conglomerate owns smaller companies. This links to Doctor Strange as Walt Disney owns Marvel studios.
3) Who regulates the film industry in the UK?
British Board of Film Classification (BBFC)
4) What age rating was Doctor Strange given? Why?
12A-Moderate fantasy violence and injury detail but not too graphic.
5) How was Doctor Strange promoted to an audience? List at least three different methods used by the film's marketing campaign.
Promotional Partners-Google,Microsoft,Skype etc...

Mobile and Video game characters

TV campaigns with "TV only" clips
6) Analyse the film trailer for Doctor Strange. What aspects of the trailer tell you this is a big-budget blockbuster movie?
Range of different locations

Star power

Lots of Special Effects
7) What was the production budget for Doctor Strange and how much did it make at the box office?
It had a production budget of $165 million and made $700 million at the box office.
8) Would you consider Doctor Strange a successful Hollywood blockbuster? Why?

Yes-it made over 4x it's initial budget and overtook Iron Man as the most successful single character Marvel movie.

Arctic Monkeys-I Bet You Look Good On The Dancefloor: Blog Task

1) How do audiences generally watch music videos these days?
Initially, music videos were streamed on MTV but due to the rise of YouTube, it has become more common to view music videos on this platform.
2) What opportunities has the growth of digital technology and YouTube created for new music artists?
Due to the rise of digital media, music companies have had to adapt and come up with new methods of sharing music. As a result, mediums such as music videos have become more popular and can also be used as marketing strategies.
3) What is P2P and why did it cause huge problems for the music industry?
peer to peer-music was being illegally downloaded and copied and industries were losing a lot of money and control of their music. However, the rise of legitimate streaming sites (e.g. apple music, spotify etc...) have helped combat this issue.
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? 
No, as large companies are able to spend more money on promoting their artists via social media, limiting the amount of music we are exposed to. Furthermore, although we can make certain artists more popular, industries have the power to release and promote certain artists.
5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.
It allows music industries to explore the idea of communicating with fans through unconventional methods and opens up a whole new realm of possibilities as the ability to convey music broadens.

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?
They achieved success after performing many small gigs and building up a fanbase on Myspace where they could talk to fans and release music.2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
It allowed fans to share their music and many people could hear it on P2P sites.3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?
One Direction were formed and manufactured by a record label whereas Arctic Monkeys were all friends and rose to fame after playing at small venues.4) How has technological convergence changed the music industry?
Technical convergence means all forms of music media can be accessed in one place. This changes the way music videos are produced and consumed.5) Has the internet been a positive or negative development for traditional record companies? Why?
It has been negative as traditional record companies have had to change their way of producing music.Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?
Demographic- middle class, white, young (roughly 20's)
Psychographics- reformers, explorers
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
Diversion-fast,upbeat tunes
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
Before playing the music, the lead singer addresses the fans, giving the effect of being at a live gig.
Zooming into the guitar allows the consumer to focus on the members raw talent as they rely on live instruments instead of computers and autotune.
They do panning shots around the band, showing all of the cameras and wires. It shows the band as authentic as possible.
4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video?
Nostalgia is longing for the past and this is key as although the video was made in the 2000's, it was based on the style of bands from the 1970's.
5) How are fans positioned to respond to the video? What does the artist want fans to take from their video?
The artist wants the fans to appreciate the music and talent rather than focusing on high budget videos.

One Direction-History: Blog task

History of music videos

1) What are the key conventions of music video?Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality.
2) What is intertextuality?
When one media text references another.
3) When did music videos first become a major part of the music industry?
The popularity of music videos increased when MTV launched in 1981. Although budgets of music videos have decreased since the 1990's, their accessibility has increased due to digital media.
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
MTV launched in 1981. Music videos act as a promotional product and an artform in their own right.
5) How are music videos distributed and watched in the digital age?
Due to digital media, music videos are distributed on sites such as Youtube rather than MTV, which is known mainly for reality tv.
One Direction: Industry

1) How were One Direction formed and how is this reflected in the music video for History?
One Direction were manufactured on the X Factor by Simon Cowell. This is reflected in the History music video as they show several clips from their time on the X Factor and show their gratitude to Simon Cowell.
2) What is vertical integration? 
Vertical integration is when one conglomerate owns different companies in the same chain of production.
3) What is horizontal integration? 
Horizontal integration is when one company buys other companies at the same level of distribution.
4) How has technological convergence changed the way audiences consume music videos?
The way audiences hear music has vastly changed. Rather than using methods such as the radio,where audiences could only hear the music, the rise of digital music channels (e.g. MTV) has meant that music videos are used as an efficient way of promoting artists and they are very common, especially with manufactured artists.5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?
They control the image and brand ethos of the band so they have input in the way the boys act and behave. They control the music released so they have a lot of power over their sound and who they are targeted towards.
Audience

1) What is the main One Direction audience - demographics and psychographics?
Demographics-female, teenagers (12-18)
Psychographics-Mainstreamers, the target for their music is a large proportion of teenage girls and their pop sound is very mainstream.2) What audience pleasures are offered by the music video for History?
Personal Relationships- devoted fans get to see how the relationship between band members have evolved and also, the song's lyrics could also be applied as a message between the consumer and the artist.
Nostalgia-the video uses black and white toning to create a sense of time passing. It also uses clips from the band over the years that will create a sense of nostalgia for fans.
Diversion- the music video is very polished and well made, there is very little sense of realism.3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 
The opening black and white shots would appeal to One Direction fans as it showcases their initial rise to fame and reminds their fans of how their careers first started-it provides a sense of nostalgia.
The wide shot showing the group standing by their fans hints to the audience that they have played a key role in the members lives and highlights their gratitude, rewarding the fans-personal relationships.
The coloured shot of the group singing emphasises how much they have changed since their debut as a group, it contrasts with the first shot.4) What is nostalgia and why is it a key audience pleasure for the History music video?
Nostalgia is yearning for the past, typically associated with happy memories. It is a key component of the video as it was the groups last video before their hiatus and it summarises all of the best moments of their careers so far.5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
Producers want fans to be able to look back fondly on all the memories but there is also an element of sadness as it symbolises the end of an era.

The Times Case Study

Language

1) What are the main stories on the front cover of the Times CSP edition (15 March 2017)?
'Scots want to remain in the UK, new poll reveals'
2) What are the main stories on the inside page of the Times CSP edition (15 March 2017)?
Muirfield golf club opens up to female members.
Transgender person is jailed for stabbing someone.
3) What is the balance on the Times front page between images, headlines and text?
Although there is a large image on the top third of the page, there is still a large amount of text, providing it's readers with a lot of information.
4) How do we know that the Times is aimed at a wealthy, educated, middle class audience?
It's price is higher than other papers, suggesting it is aimed at readers with more disposable income. It provides more hard news, choosing to focus on politics and culture rather than celebrities and sports.
5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times political beliefs?
They write stories, sympathising with Theresa May, highlighting their conservative beliefs. They criticise global conglomerates and attempt to depict MP's in a positive light.
Audience

1) What is the target audience for the Times?
The Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - and largely the A or B groups within that group.
2) Why do the Times front page stories/features appeal to the Times audience?
The tone of many of it's articles suggests it empathises with more traditional customs and ways of doing things (e.g. only men's golf club) which will appeal to it's majority conservative readership.
3) Why might the Muirfield golf story be of interest to Times readers?

It's a prestigious golf club that has many high profile members. It has been around for many years and is an elite club. This will interest more upper class audiences as they can keep up with what's happening in upper class circles.

4) Why might a reader enjoy the Times? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Surveillance: Newspapers provide information on politics and such. This edition of the Times informs it's readers of information on conglomerates such as Google and Channel 4.
Entertainment: Depicts an image of Angeline Jolie which suggests interest in celebrities etc... Furthermore, it contains articles on holidays and 'culture hotspots'.
5) Times readers are mostly over 55 years old. Why is this?  
Younger audiences are more likely to get their information and news from the internet and digital platforms. Additionally, The Times has quite traditional viewpoints that will appeal to older audiences rather than publishing articles that are more targeted at younger audiences.
Representation

1) What representation of Great Britain can be found on the front page of the Times?
Great Britain seems like a desirable place to be with a stable government as it implies that Scotland would rather stay in the UK than leave and become independent.
2) How does the Times represent the gender in the Muirfield golf feature?
It seems to be in favour of a men's only golf club yet highly praises the club for admitting women, glossing over the fact that it will remain women-free for a few more years. It focuses on the positive aspects of the club rather than addressing it's outdated ethos.
3) How does the Times represent big companies like Google or Channel 4? 
It presents them as corrupt and untrustworthy; a threat to the people.
4) How does the Times present the story of the transgender runner jailed for stabbing an official? What does this suggest about the Times's attitude towards LGBT issues?
It focuses on the fact that the stabber was transgender,unfairly implying that all transgender people pose a threat to the public. It doesn't publish any other LGBT-related stories, purposely portraying them in a negative light in order to appeal to it's old-fashioned readers that refuse to assimilate into modern times. 
5) What clues can you find in the CSP pages that suggest that Times readers are more likely to support the Conservative Party?
They sympathise with the Conservative prime minister as they imply she was unfairly 'ambushed' by Nicola Sturgeon.
Industries

1) Who owns the Times?
The Times is owned by News UK, a subsidiary of News Corporation which is owned by Rupert Murdoch, an Australian media mogul.
2) What is the The Times's circulation in 2018? How many papers did the Times used to sell back in the 1990s?
In the 1990's, it's circulation was an estimated 800,000 but it has fallen to roughly 430,000 in 2018.
3) How has the Times reacted to the decline in print sales and the growth of the internet?
It has moved towards a multi platform landscape, it has a social media strategy and has a paywall on it's online content.
4) Using Galtung and Ruge's News Values theory, choose three factors that make a news story more likely to be placed on the front page of the newspaper.
Familiarity-if it happened in/near Britain
Amplitude-the story is big/involves a large number of people
Immediacy-the story has happened recently
5) Why have newspapers seen such a steep decline in sales over the last 20 years?
There has been a rise in online news, meaning people no longer need to buy print newspapers; it's less convenient. 

Daily Mirror Case Study

Language

1) Write the definition of the following key language for newspaper front pages:

Masthead:Title of the newspaper
Incentive:Offer or reward to attract customers.
Pug:An incentive placed on the cover
Splash Head:Large headline that takes up a lot of the page
Slogan:The newspaper's tagline
Dateline: Date of publication
Kicker:Part of the newspaper story that will interest readers by giving them a snippet of an article
Byline: Name of journalist
Standfirst:Introductory line of an article

2) How much does a copy of the Daily Mirror cost?
70p.
3) What is the main story on the CSP edition of the Daily Mirror?
'Parking Firms Target Elderly' - criticising parking officers for targeting the vulnerable.
4) What promotion takes up a large amount of the front page and why might it appeal to Mirror readers?
An offer for a free bet and a free pull out incentive. The main demographic for the audience are strugglers and working class so they will appreciate free offers and more value for their money.
5) What is the balance on the Daily Mirror front page between images, headlines and text?
There is a large image to text ratio and a large amount of the newspaper cover is taken up by photos and headings with minimal text.
Audience

1) What is the target audience for the Daily Mirror?
The Daily Mirror's target audience are older readers (mainly 65+) that fall into the C1, C2 and DE social classes. They are more likely to be strugglers, resigned or mainstreamers. 2) Why does the Mirror front page story appeal to the Daily Mirror audience?
It offers a free pull out and a gambling offer which provides incentives for the audience with a generally low income.3) Why might the 'Prey and Display' parking story on the double page spread be interesting for Daily Mirror readers?  

It presents parking officers as villains and acts as a voice for people with less money, criticising the system. This will be interesting because many readers may feel victimised by the 'evil' conservative party and 'greedy' corporations. 

4) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Surveillance: The Daily Mirror provides information on celebrities and sports and also keeps it's readers up to date with current affairs and politics(biased towards labour party).
Entertainment/Diversion: The Daily Mirror is a tabloid and provides soft news such as celebrity gossip and sports updates. It focuses a lot on lifestyle articles and showbiz.
Personal Identity: The Daily Mirror wants to be viewed as the voice of the people and often uses informal or basic language so it's audience can relate more to the articles.
Personal Relationships: Journalists leave their emails and names at the end of their articles so audiences can reach out and contact the journalists, allowing them to exchange opinions/news stories.5) Why are print newspapers generally read by older audiences?
Due to the rise of TV programmes and digital news platforms, younger audiences are more likely to read news online rather than buy and read newspapers. As a result, the number of young readers have declined, leaving a majority audience of older people.
Representation

1) How does the Daily Mirror represent the Conservative Party and its MPs? Look at the main front page story.
It presents the MP's as corrupt and untrustworthy. It implies that the Conservative Party used unjust campaigning methods and the party is capable of misusing the system.2) How does the Daily Mirror represent the golf club that is now admitting female members? Read the story 'At last, Muirfield men let women join golf club'.
It reveals it's belief that the golf club's misogyny was outdated and the new reforms were a long time coming. Rather than being praised, the Daily mirror expresses exasperation at the amount of time it took the club to bring itself into the 21st century and allow women into the club.
3) How does the Daily Mirror represent ordinary people? Look at the Prey and Display article to answer this question.
It represents ordinary people as vulnerable and exploited by those with power. It provides tips to beat the system and unites the readers and the newspaper.4) How does the Daily Mirror represent older people? Look at the Prey and Display article to answer this question.
It presents old people as the targets of corrupt schemes and vulnerable to the greed of officials.5) How does the Daily Mirror represent businesses and people who make a lot of money? Look at the stories on the double page spread to answer this question.
It implies that business use corrupt methods to gain money and innocent people are exploited for the gain of few individuals.
Industries

1) What company owns the Daily Mirror?
The Daily Mirror is owned by Reach, which produces over 240 regional newspapers.2) What is the Daily Mirror's circulation in 2019? How many papers did the Daily Mirror used to sell back in the 1990s?
It's circulation has reduced drastically from 3 million a day in the 1990's, compared to only 500,000 in 2019.3) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
It has responded by moving to a multi platform landscape, creating a social media strategy and creating regular, news based content.4) What does IPSO stand for and what is IPSO's job?
IPSO stands for 'Independent Press Standards Organisation' and it regulates newspapers, listens to complaints and provides a journalist whistle-blowing operation.
5) Why do some people want stronger regulation of British newspapers?
Newspapers have been involved in situations where they have tampered with police investigations etc... and have caused harm at the expense of trying to get a good story. Furthermore, newspapers can be quite biased and print things that may harm someone's reputation.