Language
1) Write the definition of the following key language for newspaper front pages:
Masthead:Title of the newspaper
Incentive:Offer or reward to attract customers.
Pug:An incentive placed on the cover
Splash Head:Large headline that takes up a lot of the page
Slogan:The newspaper's tagline
Dateline: Date of publication
Kicker:Part of the newspaper story that will interest readers by giving them a snippet of an article
Byline: Name of journalist
Standfirst:Introductory line of an article
2) How much does a copy of the Daily Mirror cost?
70p.
3) What is the main story on the CSP edition of the Daily Mirror?
'Parking Firms Target Elderly' - criticising parking officers for targeting the vulnerable.
4) What promotion takes up a large amount of the front page and why might it appeal to Mirror readers?
An offer for a free bet and a free pull out incentive. The main demographic for the audience are strugglers and working class so they will appreciate free offers and more value for their money.
5) What is the balance on the Daily Mirror front page between images, headlines and text?
There is a large image to text ratio and a large amount of the newspaper cover is taken up by photos and headings with minimal text.
Audience
1) What is the target audience for the Daily Mirror?
The Daily Mirror's target audience are older readers (mainly 65+) that fall into the C1, C2 and DE social classes. They are more likely to be strugglers, resigned or mainstreamers. 2) Why does the Mirror front page story appeal to the Daily Mirror audience?
It offers a free pull out and a gambling offer which provides incentives for the audience with a generally low income.3) Why might the 'Prey and Display' parking story on the double page spread be interesting for Daily Mirror readers?
It presents parking officers as villains and acts as a voice for people with less money, criticising the system. This will be interesting because many readers may feel victimised by the 'evil' conservative party and 'greedy' corporations.
4) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.Surveillance: The Daily Mirror provides information on celebrities and sports and also keeps it's readers up to date with current affairs and politics(biased towards labour party).
Entertainment/Diversion: The Daily Mirror is a tabloid and provides soft news such as celebrity gossip and sports updates. It focuses a lot on lifestyle articles and showbiz.
Personal Identity: The Daily Mirror wants to be viewed as the voice of the people and often uses informal or basic language so it's audience can relate more to the articles.
Personal Relationships: Journalists leave their emails and names at the end of their articles so audiences can reach out and contact the journalists, allowing them to exchange opinions/news stories.5) Why are print newspapers generally read by older audiences?
Due to the rise of TV programmes and digital news platforms, younger audiences are more likely to read news online rather than buy and read newspapers. As a result, the number of young readers have declined, leaving a majority audience of older people.
Representation
1) How does the Daily Mirror represent the Conservative Party and its MPs? Look at the main front page story.
It presents the MP's as corrupt and untrustworthy. It implies that the Conservative Party used unjust campaigning methods and the party is capable of misusing the system.2) How does the Daily Mirror represent the golf club that is now admitting female members? Read the story 'At last, Muirfield men let women join golf club'.
It reveals it's belief that the golf club's misogyny was outdated and the new reforms were a long time coming. Rather than being praised, the Daily mirror expresses exasperation at the amount of time it took the club to bring itself into the 21st century and allow women into the club.
3) How does the Daily Mirror represent ordinary people? Look at the Prey and Display article to answer this question.
It represents ordinary people as vulnerable and exploited by those with power. It provides tips to beat the system and unites the readers and the newspaper.4) How does the Daily Mirror represent older people? Look at the Prey and Display article to answer this question.
It presents old people as the targets of corrupt schemes and vulnerable to the greed of officials.5) How does the Daily Mirror represent businesses and people who make a lot of money? Look at the stories on the double page spread to answer this question.
It implies that business use corrupt methods to gain money and innocent people are exploited for the gain of few individuals.
Industries
The Daily Mirror is owned by Reach, which produces over 240 regional newspapers.2) What is the Daily Mirror's circulation in 2019? How many papers did the Daily Mirror used to sell back in the 1990s?
It's circulation has reduced drastically from 3 million a day in the 1990's, compared to only 500,000 in 2019.3) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
It has responded by moving to a multi platform landscape, creating a social media strategy and creating regular, news based content.4) What does IPSO stand for and what is IPSO's job?
IPSO stands for 'Independent Press Standards Organisation' and it regulates newspapers, listens to complaints and provides a journalist whistle-blowing operation.
5) Why do some people want stronger regulation of British newspapers?
Newspapers have been involved in situations where they have tampered with police investigations etc... and have caused harm at the expense of trying to get a good story. Furthermore, newspapers can be quite biased and print things that may harm someone's reputation.
