Galaxy 'Chauffeur' advert: Blog task

1) Who is Audrey Hepburn?
Audrey Hepburn was a famous actress and fashion icon in the 1950's, during Hollywoods 'Golden age'.
2) Why did Galaxy select Audrey Hepburn for this advert? 
Galaxy selected Audrey Hepburn as she is a symbol of beauty and elegance and these qualities fit with the Galaxy slogan, "silk, not cotton". She was also very famous in the 50's/60's and brings a sense of nostalgia.
3) What are the connotations of Audrey Hepburn and celebrity in this advert? 

The connotations of Audrey Hepburn in this advert are luxury, high class and demure.

4) Why is the advert set in the 1950s? What audience pleasure does this provide?
This provides nostalgia and creates an atmosphere of innocence and 'simpler times'. This is used a lot in chocolate adverts.
5) What is intertextuality?
It's when one media product references other media products to interest the audience. In this advert, they often reference Roman Holiday which is one of Audrey Hepburn's most famous movies.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film is suggested is Roman Holiday. The movie, like the advert, is set in Italy. The actors, Audrey Hepburn and Gregory Peck, have been digitally recreated(Hepburn) or played by actors who look similar(Peck).
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). 

Hero, Gregory Peck

Heroine/Princess, Audrey Hepburn

Donor, Bus driver

8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
Equilibrium-Audrey Hepburn is riding in the bus.
Disequilibrium-The bus gets blocked and stops. The bus driver begins to fight with the fruit stall owner.
Equilibrium-Audrey Hepburn leaves the bus and drives away in the man's car.
9) What representations of gender can you find in this advert?
Audrey is portrayed as a damsel in distress but later on in the advert, she takes control(e.g. takes the drivers hat and puts it on her 'chauffeur'.)
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
The stereotype of men saving women is being reinforced as Audrey is being 'rescued' from the bus by the man in the car.
Additionally, the celebrity is being portrayed as superior to the other bus passengers as she seems to be keeping her cool and finds a way off the bus.
Furthermore, Audrey Hepburn is seen as quite flirty and glamorous and she uses her charm to get off the bus.

Represent NHS Blood & Transplant campaign: blog tasks

1) What does BAME stand for?
   Black-Asian-Minority-Ethnicity.
2) Why is there a need for blood in the BAME community? 

  Only 3% of blood donors are black or asian and for diseases that mainly affect black/asian communities, it's better to use blood from people with black or asian heritage.

3) What does this advert want people to do once they've seen it ('call to action')?
This advert wants to encourage more young people from the BAME community to donate blood.
4) Why is the advert called 'Represent'?
The advert is called 'Represent' as it is aimed at getting ethnic minorities to donate blood-it's representing people of all races.
5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.
Ade Adepitan-British television presenter and wheelchair basketball player.
Kanya King- Founder of the MOBO awards.
Mariah Idrissi-British Moroccan/Pakistani model, public speaker, and online personality.
6) Why is there a slow-paced long shot of empty chairs at the end of the advert?
The three chairs could indicate the 3% that donate and the reason they are empty is to suggest there is no one donating any blood. The slow paced shot accompanied by the music could be an attempt at creating an emotional connection with the consumer, persuading them to donate blood.
7) How does the advert match the key conventions of a typical rap music video?
The advert uses low angled shots in order to portray members of the BAME community as powerful and strong. The rapper also stares directly into the camera to communicate the seriousness of the message.
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
They used a disabled man in a wheelchair for a basketball player.
The scientists are female, black and muslim.